Process & Pricing

How it works

Any project we work on together will start with a conversation about what you need (and when). Once we’re both confident I understand the scope and requirements, I’ll provide a pricing estimate and propose a back-out timeline. For complex projects, I may retain sub-contractors to help complete certain portions of the work. Projects typically involve 2-3 rounds of drafts and feedback before we reach the final product. At all times I will keep you appraised of my progress, alert you any potential issues, and provide clear and consistent deadlines for review or materials consolidation.

Pricing

Most pricing is project-based, which gives us the flexibility to make sure you’re happy with the end result without worrying about getting nickele-and-dimed on extra rounds of edits. In other cases, depending on the nature of work, we might use hourly rates or even a retainer system. Any sub-contracting fees are included in the estimate, and any additional fees (e.g., travel, printing charges) will be clearly detailed. Typically half of the estimated project fee is due upfront, and the remainder on project completion. Rush jobs can incur additional fees.

Pricing estimates

These figures represent a reasonable range of expected prices for standard projects. I will never start a project without making sure you have an understanding of the expected costs associated with your project.

Web Site

3-5 Page Basic Site

Limited customization, mostly built-in functionality

$1,200 - 2,000

Timeline: 3-6 weeks

Multiple Page Site

Campaign or business site with moderate customization

$2,500 – 6,500

Timeline: 6-8 weeks

Complex site

Intensive customization, advanced functionality

$6,500 – 25,000

Timeline: 3-6 months

See standard website features

*See notes on web pricing

Annual Report

Simple Report

Fewer than 8 pages, limited graphics or content creation

$800 - 1,200

Timeline: 2-5 weeks

Complex Report

More than 8 pages, additional graphics or illustration needs

$1,200 - 3,500

Timeline: 4-8 weeks

Logo

Basic Logo

Expedited process

$750 - 1,200

Timeline: 2-3 weeks

Logomark & Branding

Full brand process

$1,500 - 2,500

Timeline: 6-12 weeks

Learn more about the branding process

Social Media/Digital Advertising

Ad creative

Timeline: 1-3 weeks

$800 – $1200

Ad placement

15% of spend

Photography

Half day: $800
Full day: $1500

Campaign Package

Standard campaign web site

Campaign site with moderate customization

$2,500*

Phase I: 3-4 weeks
Domain setup, limited landing page with basic information, donate page w/ donate form meeting compliance requirements, email signup, translation functionality, privacy policy, basic SEO & GEO and analytics setup
Can do expedited launch of landing page and donation form in as little as 1-2 weeks
Phase II: 3-5 weeks
Flesh out landing page, supporters page w/ endorsement form, events page w/ RSVP form, media page, email signup and mailing list integration, background and issues pages, limited graphics and icons
*See notes on web pricing

See standard web features

Campaign website management

Ongoing website content updates and management

$125/hr

Timeline: ongoing
Updates and management of website as needed, functionality and content additions as needed, SEO and analytics tracking as needed.
Scope of work and frequency of updates determined in coordination with campaign. It is recommend at least some ongoing management and tech support plan in place, but tech-savvy campaign staff can be trained to make basic content updates ongoing and and have only emergency on-call support provided. If campaign staff tech acumen or time is limited, more involved support is available.

Standard Campaign Logo

Expedited process for design of campaign logo

$2,000

Timeline: 2-5 weeks
Deliverables: campaign logo mark in several variants and formats (optimized for web and print) and a single-page brand-standards reference guide

Learn more about the branding process

Campaign Collateral

Creation of print materials for campaign outreach and field

$100/hr

Timeline: ongoing
Build out other collateral elements/templates (e.g., fact sheet, banners, social media graphics, reports, yard signs) TBD for use in other campaign materials as needed
• Billed at hourly rate, total will depend on what collateral materials are requested
• Training on template usage to ensure consistent brand application (or we can establish an ongoing contract to built-out/update brand materials as needed)

Standard website features

WordPress or SquareSpace CMS

Either WordPress or SquareSpace content management systems (CMS) makes it easy for non-technical users to make content updates

Responsive Design

The site will be designed from the ground-up to let users easily engage with the site’s features on desktop/laptop screens as well as mobile phones and tablets

Analytics

Connection with Google Analytics allows Client to track and refine how people are finding the site as well as understand how they’re using it

Accessibility

The site will meet essential WCAG 2.2 standards, to ensure all users can understand, navigate, and interact with the site (including attending to both technical and content considerations). Additional accessibility audits/upgrades and multiple-language translation services are also available on request.)

SEO & GEO

Features that take advantage of best practices in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) are integrated, making it easier for interested individuals to connect with the organization when using search engines like Google and AI tools like Chat-GPT and Gemini.

Training (optional)

Training for staff who will be managing the site and digital (PDF) manual with step-by-step directions for performing all standard web site maintenance tasks are included. Additional tech support/ training can be purchased on request

Notes on website pricing

This pricing covers standard scoped websites.

Additional functionality that can increase project costs include:

Multiple rounds of edits or delays
Pop-up or slide-out boxes for alerts or other notifications
Extensive template customization beyond what has been scoped
Additional custom icons/illustrations/graphics/infographics
More intensive integration and/or hands-on training of SEO/GEO and/or analytics tools (available as upgrades)

Website pricing here does not include:

Stock photos
Hosting and domain registration (around $150/yr and $30/yr respectively)
3rd party service fees (e.g., plugin subscriptions, CRM subscriptions/fees)
Anything not specifically noted in this proposal that we add during Scoping or Development phases

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